A trademark serves to identify and distinguish one party’s goods or services from the goods and services of others. A trademark may be a word, phrase, symbol or design, or any combination of those.

The United States Patent and Trademark Office (USPTO) has reduced the governmental filing fees for trademark applications and renewals, effective January 17, 2015. For applicants that agree to utilize electronic correspondence, the new per-classification fee for a standard trademark application has been reduced from $325 to $275 per class.